We have always been the premiere innovator of the custom transporter market. We have always prided ourselves on offering our customers a completely custom product, built to suit their every need. Everything is done in-house, from conceptual drawings to engineering, fabrication of structural components and interior furnishings, custom paint finishes and vinyl graphics.

Company History

For many years, we built our custom trailers primarily for the motorsports industry, working with teams in NASCAR, American LeMans, INDYCAR, Grand-Am, Motocross, Supercross, Snocross, and many more. But over the years we expanded into several other markets. Today we build for not only motorsports, but mobile marketing, disaster relief, merchandising, food service, military, medical, emergency response, corporate, and hospitality.

In 2016, Eldorado Trailer Sales of Eldorado, WI, acquired Bruce Transporters. Eldorado Trailer Sales has 30 years in retail trailer sales. In 2002, founder Charlie Becker expanded into the motorsports transportation market, more specifically luxury coach conversions and hospitality vehicles. In 2007, Eldorado branched off into leasing of specialty mobile marketing vehicles. After many years in trailer sales, Charlie is thrilled to now be involved in the trailer manufacturing industry and looks forward to expanding our trailer offerings.

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